Hinds Community College Blog

Summer time to reflect on year’s progress, dream about future

Posted by Cathy Hayden on Fri, Jun, 17, 2016 @ 16:06 PM

For many people who work on a college campus, the summer is a slower time. Many instructors take the summer off, and, without summer access to federal Pell Grant, we have fewer students. There is no fighting for parking spaces.

For the Hinds Public Relations office, it’s not quite so slow. We’re busy putting together some important publications, including the Hindsight alumni magazine, President’s Report, Fact Card and, later in the summer, media guides for fall sports.

Top priority for me all summer is the annual President’s Report. It’s the last one that my retiring boss Colleen Hartfield will have a direct hand in, so it’s a little bittersweet. It’s an important publication but difficult to pull together with so many faculty members off for the summer and colleagues working in those much needed and cherished trips to the beach.

The President’s Report is a recap of the year with a spin on the future. It shows us where we’ve been, yes, but I have found in considering what we accomplished it’s also a good roadmap of where we’re going next year.

Among the big news for us at Hinds this year is the Continental Tire announcement. Workforce training has been a top priority for several years, and the new tire plant is another manifestation of how important it is. We expect to be heavily involved in training the workforce pool the plant will need.

We’ve also spent a lot of time considering how we can do a better job of helping our students be successful. Not only is that an issue in our re-accreditation process, it simply makes sense. We want them to be more self-sufficient and able to work through the process of registering for classes and applying for financial aid on their own. Folks here have been working for some months behind the scenes to make all that much easier.

The goal is to help students accomplish what they came to Hinds for as smoothly, quickly and successfully as possible. For many that is graduating with a two-year degree. My favorite event, as I’ve said many times, is graduation. There are so many happy faces of graduates and their parents, spouses and children.

One of those happy faces this year was Tammi Bowles, who is a long-time Public Relations employee. Usually she is behind the lens of the camera but this year she was caught on the other side as she received her degree. Regular readers of this blog space have followed her journey, which will continue as she finishes her bachelor’s degree.tammi_graduation.jpg

As for me, I already spent a week of my vacation taking the final three hours of classes I need for a master of theological studies from Spring Hill College. Tammi and I have had a lot of conversations comparing notes on what we’ve been studying and how it’s going. We’ve commiserated over weekends spent with our nose in the books, held each other accountable for staying on task and cheered over each other’s grades. It’s been fun!

Topics: PR

CTE from A to Z: Marketing Management Technology

Posted by Cindy West on Fri, Jan, 30, 2015 @ 08:01 AM

Marketing sign

Do You Possess These Skills?

  • Business skills. They must manage every aspect of their business. This includes reaching out to prospective clients, handling their finances, and advertising their services.

  • Interpersonal skills. Strong interpersonal skills are essential for employees in business and marketing management, because they spend much of their time interacting with supervisors, staff and clients. To attract and keep clients, they must be pleasant, enthusiastic, and trustworthy. 

  • Organizational skills. Business and marketing managers must be able to work independently, managing their own time and organizing, planning, and prioritizing their work.

If you answered yes, then you possess some of the skills needed to be successful in the world of marketing management. Other skills used in this industry are computer skills as well as proficiency using social media of all forms. Business and marketing managers must have excellent oral and written communication skills as well as the ability to establish and maintain personal relationships with supervisors, staff members and clients.  It is beneficial for persons in this field to be mature, creative, highly motivated, flexible and decisive. 

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What Marketing Managers Do?

Marketing involves creating, communicating, delivering, and exchanging ideas, goods, or services that have value to customers and is one of the major components of business management. The success of a business is crucial to understanding the importance of marketing. At some point in an individual’s career they will most likely engage in activities related to marketing. 

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms, the owner might assume all responsibilities while in large firms an executive vice president directs overall advertising, marketing, promotions, sales, and public relations policies. 

Will I Be Able To Find Employment?

In every business around the globe, regardless of type, marketing and management is the root of them all. All businesses buy and sell products or services of some type. They advertise, conduct community public relations, manage employees and business operations, and utilize computer technologies through the Internet, inventory systems, multimedia, social media, and e-commerce.  If not for marketing and management, the standard of living we all enjoy throughout the country would not exist. 

In fact, the Mississippi Department of Employment Security projects 3,320 new jobs in Sales and Related Occupations for the Jackson Metropolitan Statistical Area through 2018 with first-line supervisors/managers earning an entry-level wage of $11.38 to $19.32 per hour as of April 2012.  MDES also projects 130 new jobs by 2018 in Management Occupations with entry-level wage estimates at $19.27 per hour or $40,080 per year.  Professional positions and the opportunities for advancement are unlimited for those with initiative and ability. 

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The Marketing Management Technology program of study is designed to provide specialized occupational instruction in management, e-business, advertising, public relations, human resources, professional sales, and multimedia presentations.  In the program, students design advertising campaigns, create a business plan for opening a new business, create a corporate training manual, develop PowerPoint presentations for business, and utilize numerous additional hands-on learning projects related to business and marketing.

This program is located on the Rankin and Raymond campuses of Hinds Community College.  For more information about the Raymond Campus Marketing Management program, contact Ebony Robinson via email at Ebony.Robinson@hindscc.edu or by phone at 601.857.3228.  For more information about the Rankin Campus Marketing Management program, contact Jane Foreman via email at JEForeman@hindscc.edu) or by phone at 601.936.5502. 

Topics: Hinds Community College, Hinds CC, CTE, Career Tech program, marketing, management, PR